Premise / Our creative team at Synergy expanded into a new space which we could design ourselves.
Insight / Curiosity fuels success.
The get-to-by brief / Get our team, colleagues, and clients to feel inspired to be more curious by creating a detailed interactive mural featuring a 'do not touch' button (prompting sassy audio bytes when pressed), extruded/tactile typography, integrated screen animation with 'Cassie' the cassette tape who occasionally rocks out to various tunes, a hidden 'where's wally?', and countless visual references to our values and methodologies.
Adventurous mural
Creeative lead / Ideation / concept / digital colourisation
Synergy Group — creativeXpeople
Jason Perelson / Cameron Porombka