Gold Statuette: Strategic Communications Marcom Awards
Best Public Sector Communication Clear Communications Awards
Premise / The Australian Government's new security framework prompted all Departments to review and improve their security cultures.
Insight / Compliance is easy when associated with caring.
Get-to-by brief / Get DoE&E staff within the Department's caring culture who are unsure of what their security responsibilities are (and how to confidently enact them) to develop a behavioural shift towards an instinctive, empowered, and positive security culture by linking simple Departmental security behaviours with other non-agressive protective behaviours in nature — demonstrating that these behaviours are natural and easy.
Internal branding / campaign / style guide / intranet UX/UX
Creative Lead / ideation / copywriting / logo and campaign concept design / style guide / intranet UX/UI / rollout
Synergy Group — creativeXpeople
Jason Perelson / Corinne Steele / Cameron Porombka
Gold Statuette: Strategic Communications Marcom Awards
Best Public Sector Communication Clear Communications Awards