Brand Canberra

Brand Guidelines

Premise / Brand application rules relating to 'Brand Canberra' (as an entity) versus 'Canberra's brand' (as a city brand) versus 'the ACT Government' (as a city sponsor) were unclear to stakeholders.

Insight / Complex information encourages skim reading, reducing probable comprehension.

Get-to-by brief / Get 'Brand Canberra', 'Canberra brand', and 'ACT Government' Communications stakeholders who are unsure of when/how/if to apply what brand elements to better understand the complex brand framework interactions, then apply the brands correctly by providing them with streamlined, navigable brand guidelines  — including a visual 'cheat sheet' style table of contents, clear hierarchies emphasising crucial information, and removing user-specific irrelevant content via an interactive 'choose-your-own-adventure' style decision tool.