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Department of Defence

Capability, Aquisition and Sustainment Group (CASG) internal campaign

Premise / CASG needed staff to adopt the centralisation of its processes and practices within the Business Management System (BMS).

Insight / Staff had little awareness of the benefits of the BMS — to either themselves or the broader organisation.

Get-to-by brief / Get CASG staff who have not yet fully realised the benefits of the BMS to actively engage with it by showing them how connecting their processes in the BMS will translate to enhanced, future ready capability.

Product:

Comprehensive strategy document / staged internal campaign

My role:

Ideation / art direction / concept design / illustration / retouching / typesetting / roll-out

Agency:

Synergy creativeXpeople

Creative collaborators:

Jason Perelson / Corinne Steele / Carmen Lorkin / Cameron Porombka

Silver Statuette: Strategic Internal Communications Campaign
Muse Creative Awards