Advertising is primal nonsense
Some might suppose that advertising creatives just sit around all day talking nonsense, blowing bubbles and pew-pewing nerf guns until genius strikes. Sure, we do a little of that. But, what we actually do is MUCH more primitive. Deeply rooted in animalistic psychology, we
How to get your idea on every smartphone in the world
Emerging at 4.30am from yet another night of baby-inflicted sleep deprivation, I squinted at my phone's keyboard in search of a fittingly hagged emoji. Where was the face with eye bags? 💁 It didn't exist 😱. Surely the world's child-wranglers, hungover partygoers,
Ideation Constellations: A method in connecting unlikely ideas
I am one of the lucky few to have experienced s p a c e — CJ Holden, Holly Ransom and Adam Ferrier's otherworldly conference-festival hybrid of such brilliance I now find myself ruined for any other event. Still shimmering with figurative